The new New Balance 2002R is the perfect example of the power of nostalgia in the sneaker world. Initially launched in 2010 and then reinvented in 2020, the 2002R perfectly illustrates New Balance 's ability to modernize its classics while preserving their performance DNA and premium aesthetic. Today, this model has become an essential pillar of contemporary streetwear, combining retro design , modern technologies and minimalist elegance .

Since its creation in 1906 in Boston by William J. Riley , New Balance has forged a unique reputation by emphasizing orthopedic comfort , then by establishing itself in the world of sport , particularly in running , with legendary models such as the 990, the 574 and the 1500.

Unlike many competing brands, New Balance has always made a point of keeping part of its production in the United States and the United Kingdom , a guarantee of quality and high-end craftsmanship. Far from passing fads, the brand seduces with its authenticity, its attention to detail and its respect for the consumer, making each pair a lasting investment.

Today, New Balance is worn as much by athletes as by fashion lovers, sneaker collectors and creatives looking for products that are technical , aesthetic and meaningful .

The new New Balance 2002R is a direct evolution of the New Balance 2002, originally released as a premium model made in the USA. This new version retains the sleek silhouette, inspired by the running shoes of the era, but with major technological updates.

Featuring a sole inherited from the New Balance 860v2 , it combines ABZORB , N-ergy and Stability Web technologies, providing exceptional cushioning , excellent foot support and optimal shock absorption , both for sports use and for everyday life.

Its upper, combining breathable mesh with premium leather or suede overlays, offers a decidedly technical look while integrating perfectly with current urban outfits. The 2002R thus manages to bridge the gap between the world of performance running and luxury streetwear .

The New Balance 2002R 's meteoric rise is largely due to highly desirable collaborations. Renowned designers and labels such as Salehe Bembury , Joe Freshgoods , thisisneverthat , and GANNI have revisited the silhouette, each bringing their own artistic vision while respecting the shoe's DNA.

Thanks to these limited and creative collaborations, the 2002R has managed to attract a diverse audience: fans of cutting-edge sneakers, minimalist fashion enthusiasts, but also fans of nostalgic sportswear from the 2000s. Each partnership brings a different interpretation of the 2002R: sometimes outdoor, sometimes futuristic fashion, sometimes revisited retro aesthetics.

At Wathe.fr , a specialist sneaker store in Vichy, we offer you a rigorous selection of new and 100% authentic New Balance shoes , ready to join your rotation.

Adopting a new New Balance 2002R means:

• Rely on cutting-edge technology for optimal comfort every day.
  
  
• Enjoy a timeless design that rides the retro running trend without going overboard.
  
  
• Invest in a premium sneaker , made of high-quality leather or suede, durable and long-lasting.
  
  
• Wear an iconic piece of New Balance's revival in the streetwear and lifestyle world.
  
  

Available in a wide range of colors, from the understated Phantom/Concrete to the ultra-creative versions from collaborations, the New Balance 2002R will go with you for both a casual chic look and a more assertive street outfit.

Don't wait any longer to discover the new New Balance 2002R on Wathe.fr , your sneaker reference in Auvergne, and join the growing community of fans of technical models that have become style icons.