The Air Jordan 3 is one of the most iconic sneakers of all time. It was designed by Tinker Hatfield for Michael Jordan in 1988, and quickly became a classic in the sneaker world. Its design was a defining moment for the Jordan Brand. When Tinker Hatfield was commissioned to design the shoe, he decided to add bold and innovative design elements that had never been seen before on a basketball shoe . This included adding a large Jumpman logo on the heel, as well as an elephant print on the mudguard and heel. Michael Jordan himself was heavily involved in the design of the Air Jordan 3. He expressed a desire for a shoe that was lighter and more comfortable than his previous basketball shoes, while still providing good stability and support.

The release of the Air Jordan 3 was accompanied by an epic ad campaign, starring Michael Jordan and director Spike Lee as Mars Blackmon. The campaign featured the song "It's gotta be the shoes," which quickly became a popular slogan for the Jordan Brand.

Since its release in 1988, the Air Jordan 3 has become one of the most iconic and beloved sneakers of all time. It has been re-released multiple times over the years, in a variety of colorways and materials. In 2018, Jordan Brand celebrated the 30th anniversary of the Air Jordan 3 with a re-release of the shoe in its original " Black/Cement " colorway, which was a huge hit with fans of the brand. Today, the Air Jordan 3 remains a timeless classic and a must-have for every sneaker collector.

The Air Jordan 3 has been involved in some notable collaborations over the years, here are some of the most popular collaborations:

The Jordan 3 Fragment is a collaboration between Jordan Brand and Japanese streetwear brand, Fragment Design , led by designer Hiroshi Fujiwara . The sneaker was released in 2019 in a classic white and black colorway with the Fragment Design logo on the heel. With the combination of the Air Jordan 3's exceptional build quality and Fragment Design's signature minimalist style, this collaboration has become one of the most coveted shoes for sneaker collectors.

The Jordan 3 A Ma Manière is a collaboration between the Jordan brand and the American boutique A Ma Manière . In 2021, the 2 brands worked on a high-quality Jordan 3. It consists of an upper of a white upper leather embellished with several gray, brown and off-white details. The AJ3 A Ma Manière is part of a sober style bordering on luxury shoes, due to its general quality but also its quilted interior padding. This sneaker was a real success when it was launched in 2021, and is one of the most successful Jordan 3 collaborations in history.