Since its founding in 1906 in Boston, New Balance has always stood out for its scientific approach to comfort. In its early days, the brand manufactured orthopedic insoles to improve posture. This DNA of precision and ergonomics has shaped the entire history of New Balance, which established itself as one of the leading brands in running since the 1970s.
Unlike many other market giants, New Balance has forged an authentic image by focusing on manufacturing quality (particularly through its factories in the United States and the United Kingdom) and constant innovation. Today, the brand is synonymous with revisited technical sneakers , combining ultimate comfort, minimalist aesthetics and vintage inspirations, as brilliantly demonstrated by the New Balance 530 .