The Air Jordan 4 is one of the most iconic models of the Jordan brand. It was created in 1989 by Tinker Hatfield , who also designed previous models in the Jordan line , such as the Jordan 3. Hatfield's goal was to create a shoe that combined style, comfort and performance to meet the demands of Michael Jordan , the famous NBA basketball player.

The Air Jordan 4 was released during the 1988–89 NBA season and was available in four different colorways ( Black/White , Black Cement , Fire Red , and Military Blue ). It featured a unique lacing system with laces that attached to plastic eyelets for a better fit and stability. The polyurethane midsole provided additional cushioning for jumping and landing on the court, while the rubber outsole provided excellent traction on all surfaces.

The Air Jordan 4 quickly became a huge hit with Jordan fans. It became the shoe of choice for basketball players, but also for sneakerheads looking for a unique and quality style. Its history is also linked to a key moment in Michael Jordan's career. In 1989, during the NBA playoffs, Jordan scored a basket with three seconds left in the game to give his team, the Chicago Bulls, the victory. This basket, known as "The Shot", was made while he was wearing the Air Jordan 4.

Over the years, the Air Jordan 4 has seen numerous iterations and collaborations with renowned designers, becoming a reference in the world of fashion and street style. Today, the Air Jordan 4 is considered one of the most popular sneakers in the Jordan range, with a rich and exciting history that continues to inspire fans of the brand around the world.

The Jordan 4 has been one of the most popular models for these collaborations with fashion brands, designers, and artists. Here are some of the most iconic Air Jordan 4 collaborations:

The Jordan 4 Kaws is a collaboration with New York artist Kaws . It has been one of the most sought after and coveted by fans of the Jordan brand. The shoe was covered in a grey upper, as well as embossed details representing Kaws' signature. It also featured a translucent outsole that added to the overall aesthetic of the shoe.

The collaboration between luxury streetwear brand Off-White and the Jordan 4 was one of the most iconic partnerships in Jordan Brand history. The Jordan 4 Off-White Sail features a tan leather upper in Virgil Abloh’s signature deconstructed style. The Off-White and Jordan collaboration was a perfect fusion of streetwear and performance, creating a shoe that has become one of the most coveted in Jordan Brand history. The Air Jordan 4 Off-White has become a collector’s item for sneakerheads and continues to be a staple in streetwear culture.

The collaboration between Californian fashion store Union and the Jordan 4 consists of 4 colorways, the Jordan 4 Union Off Black , the Jordan 4 Union Guava Ice , the Jordan 4 Union Taupe Haze and the Jordan 4 Union Desert Moss . The special feature of the collaboration is the shortened tongue that can be unstitched to make way for a classic AJ4 tongue. The collaboration was inspired by the Union store's love of vintage clothing and classic sneakers , and was created to celebrate basketball culture in the 90s. The Union x Jordan collaboration was a huge hit with Jordan fans and quickly became a cult shoe for sneaker collectors.

The collaboration between famous rapper Travis Scott and the Jordan Brand resulted in the creation of the Air Jordan 4 Travis Scott Cactus Jack , a shoe that quickly became one of the brand's most sought-after models. The Jordan 4 Travis Scott featured a blue suede upper with red and black accents. This collaboration between Travis Scott and Jordan was praised for its creativity and originality, perfectly combining Travis Scott's streetwear aesthetic with the iconic style of the Jordan Brand.