The UGG story began in 1978 , on the sunny beaches of Southern California . Founded by Brian Smith , an Australian surfer newly relocated to the United States, the brand was inspired by the Australian tradition of sheepskin boots worn after surf sessions to keep feet warm.
Very quickly, Californian surfers adopted these boots for their natural warmth , their incomparable comfort and their casual look . The success was dazzling, and UGG became, from the 2000s, a global fashion phenomenon, notably thanks to the craze of Hollywood stars like Paris Hilton , Kate Hudson and Sarah Jessica Parker .
Today, UGG stands as a symbol of casual luxury , combining Australian craftsmanship with an international fashion vision. The brand is now present in more than 130 countries and has expanded its universe to include a whole range of shoes, slippers, sandals, sneakers and boots .