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VANS: BETWEEN CALIFORNIAN AUTHENTICITY AND GLOBAL STREETWEAR ICON
For decades, Vans has established itself as a must-have brand in the world of skateboarding, alternative culture, and streetwear. At Wathe.fr , we offer an exclusive selection of new Vans shoes , perfect for those who want to adopt a style that is timeless, urban, and authentic.
THE STORY OF VANS: A LEGEND BORN IN CALIFORNIA
Founded in 1966 in Anaheim, California , by Paul Van Doren and three partners, Vans was born with the simple idea of selling shoes directly from the manufacturer to the consumer. On its very first day, the Van Doren Rubber Company sold 12 pairs of sneakers: customers chose a model and the shoe was made within a day.
By the 1970s, Vans had become closely associated with the emerging skateboarding scene. Its flagship model, the Vans Era , co-created by legendary skaters Tony Alva and Stacy Peralta , featured a durable rubber sole and a low-top design perfect for skateboarding. The brand's trademark Waffle outsole provides exceptional grip, making Vans a natural choice for skateboarders worldwide.
The brand's popularity then exploded in cinema thanks to the cult film "Fast Times at Ridgemont High" (1982), where actor Sean Penn wore the iconic Vans Slip-On Checkerboard . From then on, Vans went from being a niche brand to a true global pop icon.
VANS: BETWEEN ESSENTIAL CLASSICS AND INNOVATIVE COLLABORATIONS
Today, Vans is synonymous with timeless classics like the Old Skool , Sk8-Hi , Authentic , and Slip-On . Each model embodies the free, creative, and rebellious Californian spirit that has always been at the heart of the brand's identity.
But Vans hasn't just rested on its laurels. The brand has reinvented itself through prestigious and avant-garde collaborations . Notable collaborations include partnerships with Supreme , Fear of God , The North Face , Disney , Kenzo , and Vivienne Westwood . These projects have allowed Vans to reach new audiences while solidifying its roots in skate and fashion culture.
On Wathe.fr , you can find new Vans in their classic editions, but also more daring models from these unique collaborations, for an ever more assertive style.
WHY CHOOSE NEW VANS SHOES FROM WATHE.FR?
- A unique legacy : Wearing a new pair of Vans means owning a piece of urban culture history.
- Comfort and Versatility : Waffle soles provide ideal comfort and grip, whether you're riding or simply hitting the streets.
- Timeless Style : Vans' clean designs work equally well with streetwear, casual, or dressier looks.
- Exclusive selection : At Wathe , we only offer you authentic new Vans , carefully selected for their quality and authenticity.
Wide selection of models : Old Skool, Sk8-Hi, Slip-On, Authentic… All Vans icons are available in a variety of colors and materials.
VANS: MUCH MORE THAN JUST A SHOE BRAND
For over 50 years, Vans has continued to support the skate, surf, BMX and snow community through numerous events such as the Vans Triple Crown , the Vans Park Series and the House of Vans (a traveling cultural space combining concerts, exhibitions and skateparks).
Beyond sports, Vans is also involved in art and music with initiatives like Vans Musicians Wanted , which supports young talent from around the world. It's this ability to evolve while staying true to its roots that makes Vans such a unique brand.
On Wathe.fr , by choosing a new pair of Vans , you are choosing a shoe that is authentic, durable and full of history.
NEW VANS SHOES AVAILABLE ON WATHE.FR
Want to embrace the legendary spirit of California? Discover our selection of new Vans now at Wathe.fr . Whether you're looking for a timeless classic or a model from an exclusive collaboration, we have the shoes you need to fully express your style.