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ON RUNNING: SWISS INNOVATION AND HIGH-PERFORMANCE COMFORT IN THE WORLD OF SNEAKERSWEAR
On Running continues to challenge the codes of modern sneakers. Born in the Swiss Alps, the brand combines cutting-edge technology , minimalist design , and sustainable commitment . At Wathe.fr , we offer you an exclusive selection of new On Running shoes , designed for lovers of comfort, performance... and style.
THE STORY OF ON RUNNING: A REVOLUTION FROM SWITZERLAND
The On Running adventure began in 2010 in Zurich with a clear objective: to revolutionize the feeling of running. The project was initiated by Olivier Bernhard , a former professional athlete and three-time duathlon world champion. Together with two engineer friends, David Allemann and Caspar Coppetti, he developed a unique cushioning concept: CloudTec® technology.
On Running quickly won over runners around the world with its shoes that felt like they were running on clouds . Just a few years after its creation, the brand was distributed in more than 50 countries and won numerous awards for innovation, design, and performance.
In 2019, On Running entered a new era by announcing a partnership with Roger Federer , who became an investor, ambassador and co-creator of certain lifestyle models such as The Roger Pro . A strategic shift that allowed the brand to establish itself in the world of premium lifestyle sneakers , in addition to its running roots.
ON RUNNING: BETWEEN PERFORMANCE AND CONTEMPORARY AESTHETICS
On Running doesn't just make technical shoes. It manages to combine sleek design with cutting-edge technology , which allows it to appeal to both athletes and urban fashion lovers.
Every new pair of On shoes is equipped with CloudTec® technology, made up of small air cushions that compress on landing and deploy on push-off. The result: exceptional shock absorption , optimal energy return , and unmatched lightness .
The design of models like the Cloudmonster , the Cloudswift or even the Cloudnova reflects a modern minimalism , very popular in the fashion and tech spheres. This is what makes the brand's growing success among fashionistas, creatives and even urban workers looking for comfortable and stylish sneakers .
WHY CHOOSE NEW RUNNING SHOES FROM WATHE.FR?
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Ultimate Comfort : Thanks to CloudTec® technology and Helion™ foam, On shoes offer a unique floating sensation.
- Premium design : Clean lines, careful finishes, quality materials: On Running is fully part of the high-end sneaker movement.
- Swiss innovation : Each model is the result of several years of research and development. On Running is today one of the most technologically advanced brands.
- Ecological commitment : The brand relies on recycled materials and recently launched the Cyclon program, a recyclable sneaker subscription.
- Versatility : Ideal for running, walking, or completing a stylish streetwear outfit, On Running shoes adapt to any lifestyle.
At Wathe.fr , our selection of new On Running shoes guarantees you 100% authentic pairs, carefully chosen for their quality, comfort and visual impact.
ON RUNNING AND THE FUTURE OF URBAN SNEAKER
On Running isn't just a sports brand; it's a visionary player in contemporary sneakerwear . With its user-centric approach, Swiss attention to detail, and a taste for technological disruption, it's pioneering a new path: the refined, high-performance sneaker .
At Wathe , we firmly believe that On Running is one of the brands to follow. That's why we offer a selection of new On shoes for sneaker enthusiasts who care about comfort, style, and innovation .