Nike is one of the most recognized brands in the fashion and sports industry today. Founded in 1964 as Blue Ribbon Sports , Nike has grown rapidly to become one of the most recognized and valuable brands in the world.

The history of Nike begins when Phil Knight , an accounting student at the University of Oregon, began importing Japanese running shoes to sell to local athletes. In 1964, he created Blue Ribbon Sports with his track coach Bill Bowerman and in 1971 the name "Nike" appeared, inspired by the Greek goddess of victory.

Nike's logo, the famous Swoosh , is one of the most recognized symbols around the world. Designed in 1971, it has become the brand's emblem and a symbol of its commitment to innovation, performance and victory.

The logo was created by Carolyn Davidson , a design student at the University of Portland. At the time, Phil Knight, founder of Nike, was her accounting professor. Knight was looking for a new logo for his company, then called Blue Ribbon Sports. Davidson worked for several weeks before presenting his design to Knight, who ultimately chose the Swoosh, although some of his colleagues found the design simple and unimaginative. Still, Knight was won over by the simplicity and elegance of the Swoosh, which symbolized speed, movement, and dynamics.

The name " Nike " also became associated with the Swoosh logo starting in 1971. Knight chose the name in reference to the Greek goddess of victory, hoping that it would inspire athletes to achieve it. The logo has been slightly modified over the years, but the Swoosh has remained the brand's primary symbol. In 1985, Nike released Michael Jordan 's first signature sneaker, the Air Jordan 1 , which also featured the Swoosh logo. Since then, many other famous athletes have created sneakers in collaboration with Nike, all featuring the Swoosh logo.

The collaboration between Nike and Michael Jordan is one of the most legendary in the history of fashion and the sports industry. In 1984, Nike signed Michael Jordan to create the first signature sneaker for a basketball player, the Air Jordan 1 high . The shoe was an immediate success and launched a series of iconic sneakers and merchandise under the Jordan brand. Michael Jordan became the face of the Jordan Brand, a subsidiary of Nike, and helped popularize it worldwide. Air Jordan shoes quickly gained a reputation for their quality, style, and innovative technology. The designs of the shoes were often bold and different from what was being done at the time, which contributed to their success. Air Jordan shoes were also worn by many other basketball players, which contributed to their popularity.

The Nike- Travis Scott collaboration is one of the most popular collaborations in recent years. Travis Scott, worked with Nike to create a series of limited edition sneakers . The collaboration began in 2017, with the release of the Air Jordan 4 Cactus Jack . Since then, the collaboration has spawned several other iconic shoe models, such as the Air Jordan 1 Cactus Jack and the Air Max 270 React Cactus Trails . Travis Scott's shoe designs are often bold and inspired by popular culture, incorporating elements of music, sports, and contemporary art. The Nike-Travis Scott collaboration shoes have become sought-after collector's items among sneakerheads.

The collaboration between Nike and Virgil Abloh is another of the most influential collaborations of recent years. Abloh, an American fashion designer and founder of the streetwear brand Off-White , worked with Nike to create a series of limited edition sneakers. The collaboration began in 2017, with the release of the Air Jordan 1 The Ten . Since then, the collaboration has given rise to several other iconic shoe models, such as the Air Jordan 4 Sail and the Air Force 1 Low MCA.

Nike's Air Max technology is one of the most well-known and beloved cushioning systems in the athletic footwear industry. First introduced in 1987 with the Air Max 1 shoe, the Air Max system features a visible air bubble in the sole of the shoe. This air bubble is designed to absorb shock and evenly distribute pressure across the sole. Since its inception, Air Max technology has been updated and improved to provide even greater levels of comfort and performance, making Nike one of the most popular brands for both amateur and professional runners.

The Nike Dunk collection is an iconic line of athletic shoes first released in 1985. The Dunk shoes were originally designed for basketball, but quickly became popular among skateboarders and streetwear enthusiasts. Dunk shoes are characterized by their classic silhouette with a leather upper and rubber sole , as well as their wide range of colors and patterns. Over the years, the Nike Dunk collection has been updated and remixed in a variety of styles, including the Dunk Low , Dunk High , and Dunk SB , each with their own distinctive features. Today, the Nike Dunk collection is considered a classic of sneaker culture , with collaborations with renowned brands and artists continuing to attract the attention of sneakerheads around the world.