"JORDAN IS THE TRIGGER OF THE SNEAKERS CRAZY"
Nike and Michael Jordan, the beginning of a long story.
The Jordan brand is one of the most famous shoe brands in the world. It was created in 1984 in collaboration with the famous basketball player Michael Jordan , who had already begun to make a name for himself in the world of sports.
In its early days, the Jordan brand was a subsidiary of Nike . It was created to meet Michael Jordan's needs for sports shoes and clothing, hence the signing of their sponsorship contract in 1984. The collaboration quickly became a great success with basketball fans and sports enthusiasts in general.
Today, the Jordan brand is one of the most recognizable brands in the world, with a product line that includes sneakers , sportswear, basketball equipment, and other sporting goods. The brand has become a symbol of popular culture and is often worn by celebrities and renowned athletes.
The iconic Air Jordan 1.
The Air Jordan 1 is the first shoe in Nike's Jordan line, released in 1985 in collaboration with basketball player Michael Jordan. Designed by Peter Moore , the AJ1 was initially banned by the NBA due to its non-league-standard colorway. However, Nike continued to market the shoe and even created an advertising campaign around the ban, which helped raise the brand's profile. The Jordan 1 was a commercial success from the start, with demand so high that it often sold out in stores. The Air Jordan 1 is now considered an iconic sneaker , symbolizing the history of the Jordan Brand and the beginning of Nike's successful collaboration with Michael Jordan.
The Jordan 4, the other popular sneaker in the Jordan range
The Air Jordan 4 is an iconic shoe from the Jordan brand, released in 1989. Designed by Tinker Hatfield , the AJ4 introduced many new features to the Jordan line, including an improved lacing system, a visible Air-Sole unit in the heel for improved cushioning, and an improved rubber outsole for improved traction. The Air Jordan 4 was also the first Jordan sneaker to be released worldwide, which helped the brand gain international popularity. The Air Jordan 4 became famous after being worn by Michael Jordan in his 1989 game against the Cleveland Cavaliers, where he scored 69 points. It is now considered one of the most iconic Jordan shoes of all time and is still highly sought after by collectors and sneakerheads .
Jordan and his legendary collaborations
The Jordan brand has had numerous collaborations with renowned designers, artists and fashion brands.
A collaboration with the Off-White brand and its founder Virgil Abloh resulted in the legendary The Ten collection.
Los Angeles Union Store collaborated with Jordan in 2018 to create a version of the Air Jordan 1 with a vintage-inspired design and a unique color combination.
Jordan also collaborated with rapper Travis Scott on several creations such as the legendary Air Jordan 1 high Travis Scott , the Air Jordan 1 low Travis Scott x Fragment and the Nike Air Max 1 Cactus Jack Baroque Brown .
These collaborations have allowed the Jordan brand to connect with new audiences and create unique shoes that are highly coveted by sneakerheads.