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the nike x jacquemus collaboration
The Jacquemus "hype"
Jacquemus is a French fashion brand founded in 2009 by designer Simon Porte Jacquemus . Since its inception, the brand has enjoyed meteoric success in the fashion industry and is now known for its minimalist, elegant and contemporary style. Jacquemus is known for its modern clothing and accessories, with clean silhouettes and asymmetrical cuts that flatter the feminine figure. The pieces are often adorned with original details, such as oversized buttons, bold cutouts or asymmetrical hems.
The brand has also had great success with its handbags, including the famous "Le Chiquito", a mini handbag that has conquered social networks and has become an essential fashion accessory. In addition to its ready-to-wear collections, Jacquemus has also launched a line of shoes, sunglasses and perfumes. The brand has a strong presence on social networks, particularly on Instagram, where it regularly shares photos and videos of its new collections, fashion shows and collaborations with other brands.
Jacquemus has become a staple of French fashion and is worn by many celebrities and influencers. The brand continues to innovate and evolve, while remaining true to its minimalist and elegant style that made it successful.
The collaboration with Nike
In 2022, Nike collaborated with Jacquemus for the first time to create a sportswear collection. This collaboration was highly anticipated and generated a lot of excitement in the fashion industry. The collection included comfortable and stylish sportswear, such as leggings, shorts, bras, and jackets, which were revisited with Jacquemus' style. The pieces were adorned with the Jacquemus logo, as well as the Nike logo, creating a fusion between the two iconic brands. The collaboration also saw the release of a pair of the Nike Air Humara Jacquemus sneakers.
The Air Humara Jacquemus is a sneaker that is the result of a collaboration between French fashion brand Jacquemus and American sports brand Nike. This sneaker is a reworked version of the Air Humara , which was first released by Nike in 1997. The Air Humara Jacquemus is available in several colorways (beige, brown, and pink) that are reminiscent of Jacquemus' style. The shoe is designed to be durable and long-lasting, with a sturdy rubber outsole and suede reinforcements on the upper for added protection. The Air Humara Jacquemus also features Nike's Air-Sole technology, which provides optimal comfort for the feet. This sneaker is an ideal choice for sneaker lovers looking for a shoe that is both functional and stylish, combining the distinctive styles of Nike and Jacquemus.
A PAIR FOR FASHION LOVERS
The Nike x Jacquemus collection is clearly aimed at a new generation of consumers who want to combine fashion, comfort, and identity . It's perfect for fans of high-end streetwear, fashionistas who love cutting-edge pieces, creatives, and those passionate about minimalist aesthetics.
It's a pair that tells a story: that of a designer who shakes up the codes of traditional fashion, merging them with the fundamentals of sportswear. Wearing Nike x Jacquemus is a way of showing off your taste for contemporary, bold fashion, at the crossroads of performance and elegance.
THE LUXURY STREETWEAR-STYLE SNEAKER, AVAILABLE AT WATHE IN VICHY AND ONLINE
Whether you're a fan of rare sneakers, a fashion enthusiast, or simply looking for a unique pair to elevate all your looks, the Nike x Jacquemus is a must-have. It goes with everything: loose pants, an oversized suit, technical shorts, or even a minimalist dress. It's the finishing touch for an elegant street look, understated yet impactful.
At Wathe.fr , our selection of designer sneakers is constantly growing. Come discover our pairs available now or visit our Vichy store to see these beauties in person. And as always: each product is checked, carefully photographed, and delivered quickly. Nike x Jacquemus is waiting for you—it's your move.